Lighting In A Search Engine is a collection of my monthly newsletter columns beginning in April 2003 through April 2019. I wrote them for the company I co-founded in 1999, MoreVisibility, a pioneering Digital Marketing agency based in Boca Raton, Florida.
It didn’t occur to me to aggregate and publish these columns until I sat down and re-read them. It became evident (at least to me) that there are valuable insights to be gleaned from revisiting the evolution of Internet Marketing.
It didn’t occur to me to aggregate and publish these columns until I sat down and re-read them. It became evident (at least to me) that there are valuable insights to be gleaned from revisiting the evolution of Internet Marketing.
In addition to offering my perspective on all the growth that has occurred, I also spend a considerable amount of time (in my monthly columns) sharing observations from client experiences and from being surrounded with so many Digital Marketing Superstars at MoreVisibility.
Consistent themes in this book include:
- Developing a critical eye toward your website
- Making sure that leads generated are effectively followed up and tracked
- The direct correlation between effort put in and results that are attained
- Ideas to prioritize time and money invested in Digital Marketing